Be Bold. Work Hard. Never Stop Learning.
Every year, I like to set goals for myself—personally, professionally, creatively. Somewhere along the way, I realized I was constantly helping brands define their mission or guiding principle, but I didn’t have one for myself. That felt like a missed opportunity. So I sat down and asked myself a few simple but important questions: What are the values I always come back to? What are the throughlines in how I work, how I create, and how I collaborate with others? And that’s how this motto came to be. These three statements reflect the truths I’ve learned about myself and the kind of creative I want to be. They keep me grounded when I feel unsure and give me something to stand on when I need to speak up. They’re not just branding—they’re me, on and off the clock.
Be Bold.
Being bold means taking creative risks, experimenting with new mediums, and saying yes to challenges that stretch me. It means voicing ideas even when they go against the grain, and being open to feedback without letting it knock my confidence. To me, boldness is rooted in clarity and conviction: you know what you stand for and you’re willing to explore something new, even if it’s scary. I saw this play out firsthand with the Taco Bueno campaign. We were facing a semi-hostile audience that had a lot of skepticism about the brand. But instead of playing it safe, we leaned into bold design, honest storytelling, and a confident tone. That creative bravery helped us flip the script entirely. Boldness is powerful—and it’s necessary if you want to make work that stands out and stands for something.
Work Hard.
To work hard is to show up, sweat the details, and keep pushing even when the work gets tedious or tricky. It’s not about burnout or hustle culture—it’s about care. If something is worth doing, it’s worth doing well. That’s what we practiced on the Monster Pops campaign. Weekly meetings, constant pivots, testing new ideas, tracking results—it was a lot. But that hard work helped us identify the brand’s niche, understand the audience more deeply, and build something truly engaging. We didn’t just check the boxes. We built a foundation that could grow with the brand. That’s what good work does—and it doesn’t happen by accident.
Never Stop Learning.
Curiosity is at the heart of creativity. “Never stop learning” means staying open, asking questions, and always looking for ways to grow—not just for the sake of knowledge, but to do better work with better people. It’s about recognizing that your teammates have just as much to teach you as you have to offer, and that collaboration gets richer when you bring humility to the table. I’ve carried that mindset throughout my career, whether I’m onboarding a client, diving into a new platform, or brushing up on tools that help my team. I’ve earned project management certifications, explored social media video strategy courses, and picked up new systems—not to outshine anyone, but to keep pace with an ever-changing industry. Because every project is a learning opportunity if you let it be.
This motto isn’t just personal—it’s the way I show up in partnership. Clients deserve a creative partner who will take risks for them, not just check boxes. They deserve someone who cares deeply about the details, who puts in the work to make sure the results serve a purpose. And they deserve someone who will keep evolving, asking questions, and finding smarter ways to bring ideas to life. That’s what this motto helps me do. It’s a promise—to myself, to my collaborators, and to the work.
I didn’t come up with this motto to look good on a portfolio page. I came up with it because it’s who I am. It guides the way I create, lead, collaborate, and show up—whether I’m designing a brand system, filming content in the heat, or learning something new just for the fun of it. This isn’t just about work. It’s how I want to live. Boldly, diligently, and always with curiosity.