Dairy Queen Texas
Brand Service
THE APPROACH
Take an Texas household favorite, and introduce it to the next generation (without losing your ride or die’s).
Content Service
THE WORK
Social Media
Paid Media
Campaign Materials
The Results
MEDIA RESULTS
We well exceeded our goal to increase engagement across all social platforms by more than 22%.
Social
all your faves
We launched a complete overhaul of Bueno’s social platforms, skyrocketing their follower count by almost 500% in under a year. Embracing a playful and unpretentious approach, we ditched excessive styling and dove into the fun of culinary creativity. We brought the camera into the kitchen and gave audiences an insider's view of the cooking process, forging authentic connections.
In 2024, we made a move to connect with younger audiences by launching a campaign that really spoke their language. We sparked the conversation on TV, then invited everyone to join in on social media. Through an Instagram giveaway featuring real folks diving into our spicy NEW Carolina Reaper Tacos at our exclusive Taste-Test Event, we stirred up some serious buzz and engagement.
TV & Digital Video
Hello new audience
Spanish
Behind the Scenes
Next Level
Josh Abbot Partnership
We utilized this campaign not only to debut a new sound but also to establish our presence on TikTok and IG Reels. By releasing teaser videos and publishing PR articles, we managed to spark curiosity among people, enticing them to speculate regarding the next sound of DQ in Texas. When we eventually unveiled it, we observed a resurgence in interest in DQ as a whole. While remaining the beloved brand that you are familiar with, we were excited to offer the next generation the opportunity to experience DQ in their own unique way.
Humble Brag
Awards
It’s exciting to watch a campaign break internal records, but it’s absolute honor to receive awards for all the hard work you put in.
