Taco Bueno

Brand Service

THE APPROACH

Bueno’s #1 challenge was to rediscover their lost audience. Having lost their loyal customers in the early 2000s due to recipe changes, Bueno needed to communicate their return to their beloved original recipes.

Content Service

THE WORK

Updated Photography
New Brand Guidelines & Voice
Social & TV

Media Goals

THE RESULTS

Positive Sales & Order Online Growth
Net Audience Growth of almost 500%
Positive Engagement

Social

Keepin’ it real

We launched a complete overhaul of Bueno’s social platforms, skyrocketing their follower count by almost 500% in under a year. Embracing a playful and unpretentious approach, we ditched excessive styling and dove into the fun of culinary creativity. We brought the camera into the kitchen and gave audiences an insider's view of the cooking process, forging authentic connections.

Through meticulous editing and strategic storytelling, we infused vitality into static images, crafting dynamic and captivating promotional campaigns. Over time, we garnered the client's trust, enabling us to transition to shooting new videos in-studio, thereby elevating the creative process to new heights.

TV & Digital Video

Push the limits

Next Level

State Sports Partnerships

The 2023 Cowboys season was jam-packed with activations. We promoted the exclusive offer of a free taco for customers after each Cowboys win, resulting in an 11% increase in sales and an 8% boost in traffic at Taco Bueno locations. I played a central role in creating a cohesive co-branded identity through various channels, including TV, digital video, collector's cups, and print/digital assets. Additionally, my team and I organized a social media giveaway with an enticing prize: 2 Cowboys game tickets for each winner. This not only solidified the brand's connection with the Cowboys but also drove tangible business success.

When the Cowboys season was over? We did it all again for The OKC Thunder & Dallas Mavericks.