CrossPoint Church

Brand Service

Education
Branding
Execution

Primary Goal

Create a unified Brand Book and Asset Library that the team can use throughout the year.

Secondary Goal

Build a look and feel that the client can use throughout the year for their yearly theme.

Think Bigger

Brand Expansion

When I kicked off this project with CrossPoint, they had three logos that seemed like they belonged to different worlds, plus a mix of random print materials. But they were eager to up their game, and that's where I came in. I worked to give them a solid identity – honing their voice, refining their look, and choosing a killer color palette. The result? A polished brand book and a treasure trove of assets they can use all year round.

Brand Book

Asset Library

Social Reskin

Yearly Theme: 2021

Baptism T-Shirt Design