Murphy USA
Brand Service
THE APPROACH
Murphy USA needed folks to redeem points in their app, so we built a campaign that relied on app use & redemptions.
Content Service
THE WORK
Print/OOH
Social
App UX/UI
The Results
MEDIA RESULTS
Positive Sales & Order Online Growth
Net Audience Growth of almost 500%
Positive Engagement
Social
Use it or lose it
When it came to earning points, Murphy Rewards Members were killing it. They’d enter their number at the pump or counter every time, but they never actually seemed to redeem anything. So naturally, we created a sweepstakes centered around getting the user in the app and redeeming rewards as entries for a bigger prize. What prize? Their own Kawasaki Teryx KRX Trail Edition AND gas for a whole year!
